Posted: January 29th, 2016

Adnams has a strong iconic brand and wishes to examine its competitive strategy. You have been commissioned by the company to provide a report on their competitive position and make recommendations for their future.

• Evaluate case studies in strategy direction, strategy implementation and strategic management.
• Discuss the strategic directions that can be chosen by organisations through the application of relevant theoretical concepts.
• State the need for strategic alternatives and their selection.

Coursework: Case Study based on key reading – Adnams a living company. (Johnson, G., Whittington, R., Scholes, K., Angwin, D., &Regner, P. (2014). Exploring Strategy: Text and Cases (10 ed.) pages 606-611.

Task: Adnams has a strong iconic brand and wishes to examine its competitive strategy. You have been commissioned by the company to provide a report on their competitive position and make recommendations for their future. The directors have little time to do this at present, so your report must include a critical evaluation and justification of your model prior to using it for your analysis. You are also required to make recommendations for their future from your analysis. These should be well founded and should clearly relate to your analysis.