Posted: January 11th, 2016

IKEA- What are the key external drivers of change affecting the organisation?

the Case Study chosen is from the class textbook Johnson, G; Whittington, R & Scholes, G (2011) Exploring Strategy Text & Cases 9th Edition FT Prentice Hall.
“Please read the provided Case Study on Ikea”
You are required to answer the following questions on the case study that you have been allocated (Please remember that you should do more research into the company than read the case study):

1. What is the organisation’s strategic position? (60 marks)
2. What are the key external drivers of change affecting the organisation? (20 marks)
3. How sustainable is the strategic position? (this is the conclusion of the analysis) (20 marks