Posted: December 30th, 2015

Case Analysis- Uber – Pricing Strategies and Marketing

Please do a case analysis of the attached document on; Uber – Pricing Strategies and Marketing Communication.

Instructions – Please do it in these headings and in accordance with the explanations in these headings:

Problem Statement:
A good case analysis always starts with a concise statement of the problem at hand. This should be short and to the point. Most case problems can be summarised in one or two sentences.

Introduction:
As in the case itself, there should be a short introduction which will re-interpret (not reiterate) the case materials. Often cases present slanted views on a situation that you have to cut through to see the truth. This is where that is corrected.

Critical Analysis and Environmental Scanning: This is where the work is done. You will take the problem statement, the introduction and your intuition and interpretation of the situation and combine them with your knowledge and skills of models and facts in marketing to devise a clear depiction of the situation.

Action Plan:
In this section you will describe, in as much detail as possible, how you intend to implement your solution. This is one of the most important sections of any report.

Expected Ramifications:
No action on your part will go unnoticed by your competition (existing or potential) so, in this section, you should describe the expected counter-measures and the impact that they will have on both your plan and your profits.

Outcome Expectations:
Every plan must be monitored to ensure that it is on track. This section defines the goals that your action plan must meet and the accompanying deadlines in order to declare it a success (or failure).