Posted: December 28th, 2015

Creating a successful marketing strategy This section discusses a successful marketing strategy, which needs to be multi-faceted, realistic and consistently implemented over time

1.0 Introduction

1.1 Marketing strategy

Presents a definition of marketing strategy

2.0 Creating a successful marketing strategy

This section discusses a successful marketing strategy, which needs to be multi-faceted, realistic and consistently implemented over time.

• Creating unique brand
• Focusing on Niche marketing
• Use of social media

3.0 Overview of John Lewis

Gives a brief information about the organization

3.1 John Lewis Marketing Plan

John Lewis Marketing plan based on SOSTAC framework of Smith (2003), the model is looks at the following items.

• Situation analysis: where is the company right now?
• Objectives: where does the company want to go?
• Strategy: how is the company going to get there?
• Tactics – which are the details of strategy?
• Action – implementation i.e. putting the plan to work
• Control – measurement, monitoring and modifying

3.2. Digital marketing at John Lewis

3.3 Examining how John Lewis has succeeding in using digital marketing

4.0 Conclusion

Restating the main points and offering final remarks.