Posted: November 24th, 2015
My choice of company is Brita Water I want to show how the filtration bottles they sell could be viable in Mexico. Expanding on the reputation Mexico has for
it’s water issues. I would like to show that Brita would develop a filtration system capable of handling the Mexico water and market the product in the States
and in Mexico. It could be used for traveling to the region or it could be used by the population of Mexico to help with filtration of its water. This would be sold
on an individual basis as well as to hotels, time shares and stores in Mexico and the U.S. I have attached the beginning of my SWOT Analysis. A map of
Mexico showing water supply and research on why the water is not healthy should be included. Statistical graph of the illness that occurs after drinking the
water. A chart of the affect that the water in Mexico has impacted the tourism. Below is the actual assignment. The book for the class is Marketing by
Kerin,Hartley & Rudelius 12th Edition. Assignment: Students are required to analyze international market opportunities and their influence on strategic
marketing decisions. Each student will select a U.S. company that provides or produces a domestic product or service that has a high potential for
international acceptance. CHOOSE A COUNTRY OR REGION you believe would be ripe for this offering and, as part of your research, prepare a S.W.O.T.
analysis. Summarize your findings with your assessment of viability of this international product launch. The body of the written paper should be six to eight
pages in length; add supplemental maps, charts, and statistics, but do not include them or your Works Cited in your page total. Cite a minimum of five
credible sources. Please reference the sample S.W.O.T. chart on the syllabus to aid in your analysis. Not all will be applicable, depending on the
product/service and country or region you select.
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