Jewelry luxurious sector which are : 1]Harry Winston 2]Cartier 3]Van cleef & arples 4]Buccellati 5]tiffany .The SWOT must be done for 8 attributes for each of

This is for my business luxury course of marketing .It is required to do a 15 page research. It is about doing a SWOT analysis for the 5 leading brands of
Jewelry luxurious sector which are : 1]Harry Winston 2]Cartier 3]Van cleef & arples 4]Buccellati 5]tiffany .The SWOT must be done for 8 attributes for each of
the 5 brands. The 8 attributes include:Innovation and design,Branding,Corporate strategy,website/ecommerce,SCM,Sustainability,Internationalization,Ethics.
So each attribute must be explained in terms of strengths,weakness,opportunities,threats. Please include in explanation the characteristics of luxury and use
the anti laws of marketing applied to luxury in explaining for example the weakness of an attribute. Also use concepts of brand equity and dream equation in
explaining the strengths. I sent you the slides that have the characteristics of luxury , and the anti­laws of marketing,and brand equity to help you.It is very
important to use also examples that links and supports directly your point.

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