Following the industry research conducted during week 03 and the analysis of the key trends and drivers of this given industry, students will have to find an idea for a new venture/business within the industry they have researched.
They will have to submit a report (5 pages -2,500 words single spaced maximum) which should cover:
• The description of a new opportunity/business resulting from the research conducted previously
• An estimation (including a clear description of the assumptions) of the size of this opportunity
• A complete Marketing Plan including the segmentation and the positioning and the differentiating factors
• A Promotion Plan including the media plan if needed and social media strategy
• A Sales Forecast and Plan with 3 scenarios (Base, Optimistic and Pessimistic)
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